The platform is rolling out a fresh option that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread rollout. This shift comes amid a surge in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A large amount of this output is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is often absurd or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its app identified as AI-generated. In total, more than 100 mn pieces of content are added to the app each day, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI-generated videos they watch by opening the “manage topic” setting in the app and choosing the AI content topic. Additional categories that currently be controlled under the setting encompass politics, style, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to tag lifelike AI-made content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be taken down under its terms of service.
In addition, the service will henceforth attach an AI-generated label to content made using its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This step is intended to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for experts and groups to create learning resources about ethical AI use. This program will support charitable organizations focused on educating coding and technology.
Platform Protection
The platform has supported its content review process, amid debate over intentions to cut jobs for numerous content moderators in Britain. TikTok is expected to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by humans. The platform stated a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
